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The People Behind the AI That Powers Creator Marketing

Our story

Fabulate was built to solve one of marketing’s fastest-growing challenges: how to run creator campaigns with the same rigour and efficiency as any other channel. Traditional tools weren’t designed for influencer marketing, leaving brands and agencies to wrestle with disconnected workflows, unreliable data, and unnecessary complexity. We knew there had to be a better way.

Our answer is a platform powered by AI and tailored to theunique demands of creator marketing. From vetting and brandsafety to campaign workflows and analytics, Fabulate bringseverything together in one place. The result is smarterdecisions, streamlined execution, and measurable impact.

As a preferred partner of all major social media platforms, we
deliver the industry’s richest creator data, powered by the
smartest AI and sharpened by human intelligence. This unique
combination gives brands the confidence to precisely match
audiences with creators, prove ROI, and achieve measurable
business outcomes.

We’re driven by the belief that when technology removes the noise, teams can focus on what matters most: building powerful stories with creators that move audiences and grow brands.

Our Mission

When Technology Clears the Path, Creativity Leads the Way

Elevate creativity through AI

We exist to prove that AI can elevate creativity, not replace it. Fabulate’s mission is to give creators and brands the tools to tell powerful stories with less friction, more insight, and greater impact. Because when technology clears the path, creativity leads the way.

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Our Values

What We Stand For

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Creative First, Always

Creators are at the heart of everything we do. Our AI enhances ideas and storytelling, unlocking new ways for brands and creators to express themselves and move audiences.

Campaigns

Data with Purpose

We transform the industry’s richest datasets into actionable insights. By matching audiences with creators precisely, we help brands drive measurable results and long-term impact.

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Freedom Through Innovation

Our AI takes on the repetitive, time-consuming tasks so your team can focus on strategy, creativity, and growth. More efficiency means more energy for what matters most: powerful campaigns.

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Campaigns

Trust Drives Everything

Built on brand safety, inclusion, and transparency, Fabulate ensures every creator-brand partnership is authentic, accountable, and designed to build lasting relationships

We’re winners, baby!

Fabulate has been recognised as best-in-class technology two years running. Honoured with the 2023 and 2024 AiMCO Award for Best Influencer Marketing Technology Service, we stood out among the industry’s leading platforms. This recognition reinforces our commitment to delivering AI-powered tools that drive measurable results for both brands and creators.

Exceptional campaigns, outstanding results 😍

View all case studies
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9.5% Increase in Ad Recall

How We Boosted Logoipsum Online Presence and Conversions by 75%

Organic growth
Advertising
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70% reduction in CPA

How Ipsum Doubled Their Social Media Impact

Content creation
SEO
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80% reduction in production time

How We Elevated Lipsum Brand and Drove a 60% Increase in Lead Generation

SEO
Advertising
“Gone are the days of manually trawling social accounts to figure out if an influencer’s the right fit. Fabulate has streamlined our approach and cut down the time needed to discover talent. We can also make quick decisions on audience quality and performance using real time data, helping us shortlist the right talent faster.”
Myob
Dean Mendes, Head of Demand Generation Content & Social
"Fabulate’s tech has streamlined our influencer search, making it faster to find the right creators at scale. It saves us time and ensures we connect with the best for Hubbl, improving efficiency and campaign success."
Hubbl
Bella Frater, Social Media & Influencer Marketing Manager
“Fabulate makes influencer campaigns seamless, collaborative and results driven. We always feel confident knowing they deeply understand both our clients brands and the creator landscape.”
Redworks Intelligent Retail Media
Stu Love, Operations & Delivery Lead
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We’re a team of chronically online creator specialists

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Let’s create amazing creator content 🤩
together

Discover how our team and technology can take your creator marketing further.

Request a call

Let’s create amazing creator content together

Discover how our team and technology can take your creator marketing further

Request a call